Fenty Beauty is a makeup collection created by the singer Rihanna, launched in 2017. The brand has become popular for its inclusivity and diversity in offering a wide range of shades for all skin tones. Her products are designed to be versatile, with formulas that work for different skin types and tones. Fenty Beauty’s mission is to cater to the needs of all women, regardless of their ethnicity or skin tone, with high-quality makeup products.
In the past, Rihanna struggled to find makeup products that catered to her skin tone, which led her to create Fenty Beauty to provide a wide range of shades that would work for all skin tones.
The Fenty Beauty Brand
The brand offers a variety of makeup products, including foundations, concealers, powders, blushes, highlighters, lipsticks, and more. The brand’s highlighters and blushes are also designed to be flattering for a variety of skin tones. The brand’s products are also cruelty-free and formulated without parabens, sulfates, or phthalates. Fenty Beauty is known for its innovative formulas, such as the Pro Filt’r Soft Matte Longwear Foundation, which offers buildable coverage with a natural matte finish that lasts for up to 24 hours. the Pro Filt’r Soft Matte Longwear Foundation has 50 shades to choose from, ranging from light to deep, with cool, neutral, and warm undertones.
In addition to its inclusive shade range, The Pro Filt’r Soft Matte Longwear Foundation which is designed to be long-wearing and sweat-resistant, makes it a favorite among those who need their makeup to last all day. The Killawatt Freestyle Highlighters have a unique cream-powder formula that gives a high-shine finish without being glittery or cakey.
The Future of the Fenty brand
Fenty Beauty has received numerous awards for its products and has gained a loyal following among makeup enthusiasts and beauty bloggers. The brand’s inclusive approach to beauty has challenged the industry’s traditional beauty standards and has helped pave the way for greater representation and diversity in the world of beauty.
Fenty Beauty has also made strides in promoting inclusivity in the beauty industry. In 2018, the brand launched its “Fenty Beauty Global Makeup Artist Squad,” which featured a diverse group of makeup artists from different backgrounds and skin tones. The brand also launched its “Shade Finder” tool, which helps customers find their perfect shade match online.
Overall, Fenty Beauty has become a leader in the beauty industry for its commitment to diversity and inclusivity, innovative product formulas, and high-quality makeup products that work for a wide range of skin tones and types.
Tips to achieve a flawless look with Fenty Beauty
Here are some tips to achieve a flawless look with Fenty Beauty’s makeup collection:
Prep your skin:
Start with clean, moisturized skin. Apply Fenty Beauty’s Pro Filt’r Instant Retouch Primer to help smooth out any texture and create a smooth canvas for your makeup.
Apply foundation:
Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation is known for its wide shade range and long-wearing formula. Apply it with a foundation brush or beauty blender, starting in the center of your face and blending outwards.
Conceal and brighten:
Use Fenty Beauty’s Pro Filt’r Instant Retouch Concealer to conceal any dark circles or blemishes. Apply it under your eyes, on the bridge of your nose, and on your chin to brighten up your face.
Set your makeup:
Use Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder to set your makeup and prevent any unwanted shine. Use a fluffy brush to lightly dust it all over your face.
Add some color:
Use Fenty Beauty’s Cheeks Out Freestyle Cream Blush to add a natural-looking flush to your cheeks. Apply it with your fingers or a brush and blend it outwards.
Highlight:
Use Fenty Beauty’s Killawatt Freestyle Highlighter to add some glow to your face. Apply it to the high points of your face, such as your cheekbones, nose, and cupid’s bow.
Finish with lips:
Fenty Beauty offers a wide range of lip products, from lipsticks to lip glosses. Choose a shade that complements your skin tone and finish with a pop of color on your lips.
Remember to choose products that work best for your skin type and tone. Fenty Beauty’s inclusive shade range is designed to cater to all skin tones, so take advantage of that to find the perfect match for you.