Airtel Nigeria is one of the leading telecommunication services provider in Nigeria. The company first landed in Nigeria on 5 of August, 2001 and has since grown from strength to strength introducing cheap data plans and recently partnering with Google to offer free internet service to its users.
Last week the multinational telecommunication company announced that one of its vacant position is aching for an urgent replacement. A reliable source has informed EWT that the position of a Senior Manager in Postpaid Usage & Retention department is currently vacant and open for qualified applicants. The details and requirement for application is stated below.
Job description
1. Deliver postpaid voice revenues
- Managing the usage KPIs for the postpaid business.
- Managing the CR for the postpaid business
- Driving voice usage for the active customer base
2. Deliver postpaid REC base
- Managing the active postpaid subscriber base with the objective of enhancing the customer life on network
- Managing the various customer age on network buckets so as to minimize flow of customers into the inactive bucket
- Drive win backs from the inactive base
- Improve new customer gross additions to revenue earning customer conversions by monitoring and controlling the quality of gross ads
- Special focus on retention of high value postpaid subscribers
3. Drive Retention Management
- Drive segmentation of customer using value segmentation in-order to determine the cost of retention.
- Develop data based predictive models to identify best prospect target and launch target based offers
- Manage the various customer age on network buckets to minimize flow of customers into the inactive bucket
- Improve new customer gross adds to revenue earning customer conversions by controlling the quality of gross adds
- Track campaign results, analyze data, and assess the effectiveness and profitability of retention campaigns; modify strategies as indicated.
4. Product Management
- Develop and launch voice usage enhancing & retention products based on consumer behaviour analytics with a view to:
- Creating new usage opportunities as well as enhance existing usage behaviour across different consumer segments
- Minimize REC loss , maximize REC win backs , increase AON of the customer across different consumer segments
- Effective liaisoning across BI, Finance, IT, Network, CSD, regulatory to launch and track new products.
5. Drive Customer life time Value management (CLTV)
- Increase the Life time value (LTV) of customers across segments by upselling products to increase usage and customers age on network.
- Develop customer journey touch points and process in order to extend retention.
- Develop customer engagement tools in order to create brand advocates.
6. Analysis and review
- Build MIS data systems to enable tracking and review of all key voice usage/REC impacting/driving/ enhancing indicators
- Periodical review and course correction to correct/ resolve/ leverage opportunities for revenue and REC growth within the postpaid base
Desired Skills and Experience
- Bachelors in Computer Science or Engineering or Masters in Computer Applications
- Masters in Business Administration would be preferred additional qualification MBA in Marketing or Postgraduate degree with specialization in Marketing.
- 10 years of work experience work Experience with at least 6 years of relevant experience in Telecom.
- Of these at least 4 years should be in telecom postpaid marketing.
- A minimum of 3 years in Management role with having direct on co. roll reportees.
- Sound understanding of postpaid billing systems/ products/ revenue planning and management
- Extensive knowledge of postpaid telecom workflows to ensure effective development of financial and product business cases, review and management of products
- Understanding and experience in Telecom consumer analytics and how to apply the same in product development