Social media (SM) is contributing significantly to Nigeria’s growth, strengthening the financial, economic, agricultural and educational sectors. Millions of businesses have and are still thriving in Nigeria because of the advent of social media. You’d often hear the phrases “digital marketing, online jobs, influencer content,” etc spilling out from the lips of many Nigerians. While the downside of SM abound, we cannot help but recognize the benefits which seem to outweigh the detriments. One of those valuable perks of social media’s emergence is the scores of social media marketing jobs available to Nigerians.
Thanks to the lockdown and social platforms, graduates and job seekers in the country are capable of applying for jobs, conducting interviews and working remotely. The internet community has also facilitated the growth and expansion of several businesses, ventures, companies etc, an online community where people hire or get hired.
The internet community has positively transformed the way businesses are able to influence consumer behavior. Companies and businesses can now promote content that drives engagement and reach a wider audience, eliminating communication limitations that were observed in traditional marketing.
Not only does social media offer employment opportunities, it also enables businesses to connect with customers in ways that traditional marketing couldn’t. From content platforms to social sites and micro-blogging services, social media is a valuable driver of consumer decisions. Some popular social media apps include Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat and Pinterest. Each platform has distinctive features that makes interactions between existing and potential customers possible.
What Is Social Media Marketing (SMM)?
Simply put, social media marketing (SMM) also known as digital marketing or e-marketing is the use of social media platforms to market products and services.
Through social media marketing (SMM), brands employ social networks such as Facebook, Twitter and Instagram to engage with customers, increase sales, enhance customer base and drive website traffic. Unlike traditional marketing, social media marketing allows several organizations to also receive customer feedback.
Some of the social media marketing techniques and strategies to engage users, market products and services include the use of social media influencers, interactive chatbots, virtual or augmented reality, audience-targeted advertising, building an online audience, etc.
Most of the high-income jobs in Nigeria are social media-related. A single job can pay as high as 900k monthly, which no entry level bank job can remunerate. Among the job roles available to individuals on social media platforms are strategist, manager, consultant, assistant positions etc.
We curated a list of the best paying social media marketing jobs in Nigeria below.
Highest-paid Social Media Marketing Jobs In Nigeria
Social Media Manager
One of the high-paying social media marketing jobs in Nigeria is social media manager. As a social media manager, you’re responsible for developing strategies to create content, increase engagement, develop social campaigns and review analytics.
Depending on the organization, a social media manager’s role can be diverse and they also go as far as working with teams and specialists to produce and curate content. As well as sharing content to various social media channels and communicating with key stakeholders in a company.
If you’re interested in becoming a social media manager, you’ll require skills like writing, editing, use of analytical tools, graphic design, proper time management, creative thinking, etc. To also land a social media manager position, you need to be aware of pop culture, trends, events, etc.
In Nigeria, experienced social media managers earn between ₦400,000 to ₦1,500,000 including tips and other incentives.
Community Manager
The role of an online community manager is to develop content marketing plan and provide community feedback to the company and stakeholders. Community managers focuses on identifying relationships within the online community and proceeds to nurture it. Aside that, a community manager also monitors social media campaigns and analyzes web traffic using key performance indicators (KPIs).
They also work with journalists and PR agencies to ensure accurate brand representation. Community managers are expected to participate in social events, gatherings and workshops. To become a community manager, you need years of experience in communication, public relations, customer service, search engine optimization and web metrics.
Social Media Analyst
This is one of the well-paying social media marketing jobs in Nigeria. A social media analyst is responsible for evaluating the outcome of social media campaigns, content performance, listening data, researching trends and current events. They’re equally responsible for building a company’s social team, as well as offer insights to help mitigate crisis.
Those looking to work in this field require excellent communication skills, in-depth understanding of SEO, analytical thinking, experience with social media platforms and digital marketing campaigns, etc.
Social Media Consultant
When brands need help in developing and implementing social media strategies, they hire social media consultants. For social media consultants, managing the social media presence of organizations entails, creating content, tracking social media campaigns, web traffic and monitoring channels. They also create brand awareness, as well as manage social media accounts for brands and businesses.
A typical social media consultant salary in Nigeria ranges from 200k – 500k per month. Although some social media consultants earn less than 180k.
Social Media Marketing Specialist
The role of a social media marketing specialist is similar to that of a social media consultant, but with few distinct perks. A social media marketing specialist may be responsible for developing strategy, community management, creative directing, copywriting, customer service, and analyzing data.
Their job role often gets confused with that of a social media manager. Social media marketing specialists much like social media mand the overall digital marketing efforts.anagers, work with multiple teams to develop strategy. They also work with designers, content creators, etc to manage online communities.
Social Media Strategist
Also known as digital marketing strategist, a social marketing strategist is responsible for the planning, developing and implementing an organization’s social media strategy in order to improve online presence and boost sales. It is currently among the highly paid social media marketing jobs in Nigeria.
They evaluate social media campaigns, track and analyze data, work with other teams such as marketing, sales, copywriters and designers to increase online presence and enhance digital marketing in an organization.
Social Media Marketing Coordinator
A social media marketing coordinator contacts influencers, applies SEO tactics to drive consumer engagement, works closely with creators and other marketing consultants to develop campaigns. As well as supervise the creation of social media posts, logos or infographics designs. Their goal is to give the company maximum publicity through campaigns.
They are also responsible for hiring and training other members of the company’s social media marketing team.
Social Media Assistant
Among the high-income social media marketing jobs in Nigeria is a social media assistant job. People with this role work together with the social media specialists, SEO team, digital marketing department, creators, etc to ensure maximum content engagement on all social media platforms.
Social Media Director
The Social Media Director creates awareness and brand development through social media by identifying target customers. In addition to this, they take on the task of developing effective marketing strategy, assisting in recruiting new team members and scheduling posts on social media platforms.
As well as actively engaging the audience, managing the online community, increasing traffic and monitoring social media trends.
[…] this present generation, mastering the art of digital marketing isn’t just about selling products or services—it’s about connecting with people on a […]