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Win Over Clients with Our Winning Business Proposal Templates

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Writing proposals, be it for a business, work or school, can be very demanding and full of hassles. You want to make sure that you have the right words, the right tone and even the right components. You want to win the heart of your clients or whoever is your target audience. It doesn’t matter if it’s your first time writing or you have been doing it for a while. The goal is to make sure your proposal is written in the best way possible. With your business proposal, you want to deliver value and be sure that you are sending the right message to your clients. You want your client to know that you are bringing the best offer to the table. To bring your utmost dream to reality, win over clients with our winning business proposal templates.

With the business proposal templates we have made available for you, writing a winning proposal is easier and faster. In addition, we will answer your questions regarding what a proposal is and why you need it as a business. The purpose of this article is to provide you with a clear and convincing business proposal template that will help you win your clients over. You do not have to start from the very beginning. You just need to input your ideas and within a short time, your winning proposal is ready! 

What is a Business Proposal?

A business proposal is a document that is used to clearly explain the products and services of a business to its clients, which happens to be another business. A Business proposal is usually tailored to specifically address the needs of its potential client. It is a means through which a business pitches its products and services to the other business, the client. By doing so, they can understand each other and be on the same page before they both consent to working together. This means they understand and agree to the terms and conditions. This will of course inform their final decision, either to agree to work with each other or not.

Who makes use of a Business Proposal?

Essentially, a business whose clients are other businesses will usually use a business proposal to market its products or services. Hence the name, Business to Business, abbreviated as B2B. It means pitching or marketing to another business. In other words, their direct or primary customers are other businesses. You would rarely see a situation where a business will write a proposal to its final consumer. 

Now if your company falls under the business to business category, then one of the top ways you can reach out for new customers is by sending a business proposal. You can send a business proposal when it’s requested by the client company. In other ways, you can also send in a business proposal that is not requested for. This will bring us into taking a look at the different types of proposals. 

Types of Business Proposals

There are three major types of business proposals. They are

  • Formal
  • Informal
  • Unsolicited

The formal and informal describes the categories under which a solicited proposal can fall under. 

A solicited proposal is one a business sends following a request from the client company. The request can be formal or informal. 

Formal Solicited Business Proposal

A formal solicited business proposal is one a business sends following a request for proposal (RFP) by the client company. This of course means they have an interest in your product or service. The business proposal is usually tailored or directed at focusing on the particular request or pain point of the customer. 

Informal Solicited Business Proposal

An informal solicited business proposal is that a business owner sends following an oral or friendly conversation that occurred between him/her and the client. Most of the time, the conversation may be during an event, eating, dinner or the likes. It’s an unofficial request and the business owner is not obligated to send it. This of course is if they are not interested in working with the company requesting. 

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Unsolicited Business Proposal

An unsolicited business proposal is one a business owner sends even when a client has not requested for it. This can be likened to a cold email. This should be concise and very direct to make a convincing sense since it was not asked for or expected. The aim is to catch the attention of the client company. You might have seen that a particular company is encountering a challenge that can be solved through your product or services. It could also be that you noticed or heard that that company is in dire need of something your company happens to offer. In this scenario, it will be a great move for you to send them an unsolicited business proposal. 

Winning business proposal templates

With these business proposal templates, you can be sure to win over every one of your clients, be it solicited or unsolicited! See below a list of winning business proposal templates

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